A stronger focus on winter health in Cornwall
A fresh campaign is urging residents in Cornwall and the Isles of Scilly to take charge of their health during the colder months. The initiative, backed by the NHS, highlights everyday champions from local communities who show how friends, family, and neighbors can support people in managing long-term conditions and staying well through winter.
Officials are also encouraging those who are eligible to receive their seasonal vaccines, including protection against flu, Covid-19, RSV, pneumococcal disease, and shingles.
Paul Sweet, a diabetes patient featured in the campaign, reflected on the personal responsibility involved: “Living with diabetes means I must look after myself, especially during the festive period. If we take care of ourselves, we can also reduce strain on the NHS.”
The campaign provides practical guidance on staying warm, safeguarding mental health, and maintaining social connections and activity.
NHS Cornwall’s director of nursing, Aisling Crombie, explained that five films have been produced with people who manage long-term conditions, sharing real-life experiences through external channels (https://www.youtube.com/@CIOSICB/shorts).
“For our 2025/26 winter effort, we’re inviting local communities to contribute straightforward, actionable advice,” Crombie said. “These films offer tips for living well with diabetes, lung, and heart conditions, empowering individuals to take concrete steps to protect their health and wellbeing.”
Clare Dawe, who has lived with Type 1 diabetes for 15 years, noted the value of sharing tried-and-true approaches: “I’ve learned a lifestyle that works for people with my condition, and it’s important to pass that on. Taking care of your own health matters, but so does looking out for others.”
Dr Tom Hackett, GP partner at Penryn Surgery, emphasized the community role: “Our communities are essential for helping people stay healthy. Across Cornwall, a network of local hubs offers support, connection, and practical help long before anyone needs NHS care.”