Juventus owners rebuff a $1.2 billion takeover bid from a crypto giant
But here’s where it gets interesting: the club’s leadership has made it clear that they will not part with Juventus, the club with a storied 36-time record in Italy, by selling to a cryptocurrency firm.
In a public message, John Elkann, chief executive of Exor—the Agnelli family’s holding company—stated that Juventus, its history, and its values are not for sale. “Juve has been part of my family for 102 years,” Elkann said in a video released on Juventus’ site. “Over the course of a century, four generations have strengthened it, stood by it in tough times, and celebrated its bright moments.” He emphasized the family’s ongoing commitment to the team as they look to the future and aim to build a winning Juventus.
Juventus hasn’t clinched the Serie A crown since their run of nine consecutive titles from 2012 to 2020. This season has been challenging, with the club parting ways with coach Igor Tudor and bringing in Luciano Spalletti after a rocky start.
The backdrop includes a broader trend: several of Italy’s top clubs—such as AC Milan, Inter Milan, and Roma—are owned by foreign investment groups. Juventus, alongside Napoli, which is owned by Italian film producer Aurelio De Laurentiis, remains among the prominent holdouts.
Exor reaffirmed its stance, stating that they have no intention of selling any Juventus shares to a third party, including the El Salvador-based firm, Tether. The message underscored that Juventus is a historic and successful club, with Exor and the Agnelli family as stable, long-standing shareholders for more than a century. They remain committed to the club and to supporting the new management team as they execute a strategy designed to deliver strong results on and off the field.
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